DIRECT PRIMARY CARE
in Fayetteville, Arkansas
From comprehensive family medicine to subtle, elegant aesthetics, we provide care that is thoughtful, personalized, and grounded in connection. We’re here to restore the relationship between patient and provider; bringing a personal touch and the Hart back to healthcare.
Note: We intentionally limit our practice size to preserve the unhurried nature of your care; this is a no-strings-attached way to ensure a spot is waiting for you upon launch.
Hart Family Medicine & Aesthetics
Direct access care that restores confidence, comfort, and trust in healthcare
We take the time to understand the "why" behind your symptoms; integrating lifestyle, prevention, and lower-toxicity care into an evidence-based, personalized plan to help build a foundation for long-term wellness.
Personalized, root-cause care
direct access & ongoing support
Reach out easily via direct messaging for timely, thoughtful responses. With same-day or next-day appointments, you’re seen when you need it, without the long waits.
simple, transparent pricing
One flat monthly membership. No surprise bills. No hidden fees. Just clarity and peace of mind.
aesthetics, thoughtfully done
A refined, natural approach to aesthetics that enhances, not overdoes. Because feeling confident in your skin is part of feeling well.
The DPC Difference
Medicine as it was meant to be
Welcome to Hart Family Medicine
⋅
Welcome to Hart Family Medicine ⋅
A note from Dr. Hart
I founded HFM on a simple belief: the best care happens when there’s time to slow down. There’s a quiet confidence in having a physician who truly knows your story; someone who values the details and approaches your care with intention, clarity, and consistency.
Whether we’re supporting your long-term wellness or navigating acute and chronic concerns, my goal is to create a space where you feel heard, respected, and at ease.
Caring for patients is personal to me, and I approach your care with the same attention I’d want for my own family. This is healthcare as it should be, entirely focused on you.
Maurine E. Hart, DO
Comprehensive Care for Every Stage of Life
We restore simplicity and trust through Direct Primary Care, offering personalized family medicine and aesthetic services. Our relationship-driven approach ensures direct physician access, prioritizing your long-term wellbeing and peace of mind.
Family medicine
The Foundation: Full-spectrum care including wellness exams, chronic disease management, acute care, and pediatrics
The Model: Unlimited access to your doctor for a flat monthly fee. No insurance headaches. No co-pays. No surprise bills. Just care as it should be: personal, unrushed, and refreshingly accessible
direct primary care
The Refinement: Beyond primary care, we offer physician-led treatments like neurotoxin and microneedling, focused on subtle and natural results
medical aesthetics
Frequently Asked Questions
-
Think of DPC as healthcare, but done differently. It’s a membership model that cuts out the insurance middleman so I can actually focus on you. No rushing, no checkboxes; just real, personal care. I take care of a smaller group of families, which means appointments that actually feel like appointments, time to dig into what matters, and a plan that’s built around your life. Basically, it’s healthcare that finally makes sense. While we do not take insurance, our membership is open to everyone, regardless of whether you have insurance or not.
-
Yes. Let’s think of your health insurance like car insurance. It’s there for the accidents and the big stuff (specialists, hospitals, and ERs). For everything else, our membership actually saves you money:
Prescriptions: These are still covered by your insurance plan just like always. (And if you don’t have insurance, I’ll help you find the absolute best cash price.)
Labs & Imaging: You can use your insurance, OR you can use our direct pay rates. Because we’ve negotiated directly with labs and imaging centers, our cash prices are often cheaper than your typical insurance co-pay. Crazy, right?
Transparency: You will always know the price of a test before it’s ordered. No "surprise" bills in the mail three months later.
By removing the red tape, we bring the cost of primary care down and the quality of your experience way up.
-
For Primary Care, we use a membership model to ensure the best care.
For Aesthetics, you are welcome to book individual sessions without a membership (though members get 10% off!).
-
Totally fair question. Most of us are used to a system where "having insurance" is the same thing as "having care," but the reality is often a lot of waiting rooms, 15-minute appointments, and confusing bills.
Think about it:
Can you easily reach your doctor with a quick question? When you’re sick, can you get in the same or next day, or are you heading to urgent care to see someone new? Do you ever leave an appointment feeling like you actually had enough time?Hart Family Medicine was designed for people who want more than “fine.” By stepping outside of the insurance model, I’m able to offer a level of access, time, and connection that just isn’t possible in a traditional setting.
Seen. Heard. Cared For.
Experience healthcare that values your time and your story. Join our pre-enrollment list for priority access to a complimentary virtual Meet & Greet upon our official launch.
My patient panel will be intentionally kept small to provide exceptional, personalized care, so availability will be limited. Pre-enrolling isn't a commitment; it's simply the easiest way to ensure that, if you choose HFM, a place is already waiting for you. No strings attached, just peace of mind. Let's start rewriting your healthcare experience together.
Putting the Hart back into